Have you noticed an increase in the number of members using prepaid gift cards in your club?
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Have you noticed an increase in the number of members using prepaid gift cards in your club? These gift cards are great to use for one time purchases such as joining fees, protein shakes, etc. However, gift cards cannot be used for recurring drafts because the issuing banks will reject these recurring transactions. Please make sure your staff verifies that gift cards are not being used to pay for monthly dues when they sign up new members or when they accept new billing information from current members.
Here are some things to look for:
•Are the words “gift card” noted anywhere on the card?
•Does the card not have the member’s name on it?
•On the back, is there any wording stating that the card becomes invalid if not used by a certain time?
If you still aren’t certain, the best thing to do is ask the customer. By doing this you can reduce member frustration and help to ensure that you collect your payments on time.
Special Thanks to ABC Financial