International: Planet Fitness plans 100 new no-frills, budget gyms called “Planet Fitness JustGym”.
Planet Fitness plans 100 new no-frills, budget gyms
IN AN environment where disposable incomes are under increasing pressure, Planet Fitness says it will expand its brand by offering affordable gym membership with the opening of its first “no-frills”, budget health club, called Planet Fitness JustGym.
The company’s CEO, Manny Rivera, said on Friday that Planet Fitness aimed to open up to 100 of these gyms in the country over the next five to 10 years. “Low-cost gyms across the world are booming and we’ve chosen to tailor our business model to include a Planet Fitness model to take advantage of this trend. health club news ABC Billing Company, Planet Fitness plans100 new no-frills budget gyms,health club news AMERI SHAPE, Planet Fitness plans100 new no-frills budget gyms,health club news amerishape, Planet Fitness plans100 new no-frills budget gyms,health club news anytime fitness, Planet Fitness plans100 new no-frills budget gyms,health club news ASF Billing Company, Planet Fitness plans100 new no-frills budget gyms,health club news asf international, Planet Fitness plans100 new no-frills budget gyms,health club news butterfly life, Planet Fitness plans100 new no-frills budget gyms,health club news contours express, Planet Fitness plans100 new no-frills budget gyms,health club news 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“Budget gym doesn’t mean low quality. It’s the same, but what we’ve done is take out a lot of the elements that make traditional health clubs expensive, like the big swimming pools that give you high electricity bills .”
The health club market in South Africa has proven to be largely recession proof because of the participation of medical schemes in forming partnerships with gyms. But for consumers rising household debt and escalating utility pressures mean little spare cash for pricey gym memberships.
Mr Rivera said those in the lower living standards measure and those who did not have access to medical schemes were most affected. There had never really been a value health club proposition in South Africa for the lower to lower-middle income consumers.
“We will open our first JustGym in Sunnyside, Pretoria in June,” Mr Rivera said. “Membership costs R139 a month — it’s a gym for the masses.
“We are opening everywhere from mining towns, to townships to corporate buildings. We have already identified 60 sites.”
The launch of JustGym would create jobs and business opportunities, as the group aimed to take the joint venture route.
Mr Rivera said the company was revamping some of its existing clubs and growing its founding, or mother brand, Planet Fitness. “We are looking to take that footprint from 25 clubs to 40-50 clubs over the next five years and we have already signed over R100m of development.
” We have a number of other advanced negotiations to roll out the Planet Fitness brand .”
The third brand in the stable, Planet Fitness Platinum, which is positioned at the high end of the market, will add another health club in Johannesburg and one in Cape Town.
Rival Virgin Active, which has more than 100 health clubs in South Africa, is opening the first of its express clubs this year. It aims to open between 30 and 40 such clubs in the next three to four years.
In August, Virgin Active will open a R150m health club in the heart of upmarket Sandton, to be called the Virgin Active Alice Lane Classic Club.
Mr Rivera said Planet was looking to take on Virgin Active. “You get a lot of rats and mice around, little independents, but there are really only two heavyweights in the market.
“We are only looking to get the scale now to really take on our much bigger competitor. The days of no competition are over for our competitor; whatever they enjoyed in the past is history .”
Planet Fitness plans 100 new no-frills, budget gyms
IN AN environment where disposable incomes are under increasing pressure, Planet Fitness says it will expand its brand by offering affordable gym membership with the opening of its first “no-frills”, budget health club, called Planet Fitness JustGym.
The company’s CEO, Manny Rivera, said on Friday that Planet Fitness aimed to open up to 100 of these gyms in the country over the next five to 10 years. “Low-cost gyms across the world are booming and we’ve chosen to tailor our business model to include a Planet Fitness model to take advantage of this trend.
“Budget gym doesn’t mean low quality. It’s the same, but what we’ve done is take out a lot of the elements that make traditional health clubs expensive, like the big swimming pools that give you high electricity bills .”
The health club market in South Africa has proven to be largely recession proof because of the participation of medical schemes in forming partnerships with gyms. But for consumers rising household debt and escalating utility pressures mean little spare cash for pricey gym memberships.
Mr Rivera said those in the lower living standards measure and those who did not have access to medical schemes were most affected. There had never really been a value health club proposition in South Africa for the lower to lower-middle income consumers.
“We will open our first JustGym in Sunnyside, Pretoria in June,” Mr Rivera said. “Membership costs R139 a month — it’s a gym for the masses.
“We are opening everywhere from mining towns, to townships to corporate buildings. We have already identified 60 sites.”
The launch of JustGym would create jobs and business opportunities, as the group aimed to take the joint venture route.
Mr Rivera said the company was revamping some of its existing clubs and growing its founding, or mother brand, Planet Fitness. “We are looking to take that footprint from 25 clubs to 40-50 clubs over the next five years and we have already signed over R100m of development.
” We have a number of other advanced negotiations to roll out the Planet Fitness brand .”
The third brand in the stable, Planet Fitness Platinum, which is positioned at the high end of the market, will add another health club in Johannesburg and one in Cape Town.
Rival Virgin Active, which has more than 100 health clubs in South Africa, is opening the first of its express clubs this year. It aims to open between 30 and 40 such clubs in the next three to four years.
In August, Virgin Active will open a R150m health club in the heart of upmarket Sandton, to be called the Virgin Active Alice Lane Classic Club.
Mr Rivera said Planet was looking to take on Virgin Active. “You get a lot of rats and mice around, little independents, but there are really only two heavyweights in the market.
“We are only looking to get the scale now to really take on our much bigger competitor. The days of no competition are over for our competitor; whatever they enjoyed in the past is history .”
Planet Fitness plans 100 new no-frills, budget gyms
IN AN environment where disposable incomes are under increasing pressure, Planet Fitness says it will expand its brand by offering affordable gym membership with the opening of its first “no-frills”, budget health club, called Planet Fitness JustGym.
The company’s CEO, Manny Rivera, said on Friday that Planet Fitness aimed to open up to 100 of these gyms in the country over the next five to 10 years. “Low-cost gyms across the world are booming and we’ve chosen to tailor our business model to include a Planet Fitness model to take advantage of this trend.
“Budget gym doesn’t mean low quality. It’s the same, but what we’ve done is take out a lot of the elements that make traditional health clubs expensive, like the big swimming pools that give you high electricity bills .”
The health club market in South Africa has proven to be largely recession proof because of the participation of medical schemes in forming partnerships with gyms. But for consumers rising household debt and escalating utility pressures mean little spare cash for pricey gym memberships.
Mr Rivera said those in the lower living standards measure and those who did not have access to medical schemes were most affected. There had never really been a value health club proposition in South Africa for the lower to lower-middle income consumers.
“We will open our first JustGym in Sunnyside, Pretoria in June,” Mr Rivera said. “Membership costs R139 a month — it’s a gym for the masses.
“We are opening everywhere from mining towns, to townships to corporate buildings. We have already identified 60 sites.”
The launch of JustGym would create jobs and business opportunities, as the group aimed to take the joint venture route.
Mr Rivera said the company was revamping some of its existing clubs and growing its founding, or mother brand, Planet Fitness. “We are looking to take that footprint from 25 clubs to 40-50 clubs over the next five years and we have already signed over R100m of development.
” We have a number of other advanced negotiations to roll out the Planet Fitness brand .”
The third brand in the stable, Planet Fitness Platinum, which is positioned at the high end of the market, will add another health club in Johannesburg and one in Cape Town.
Rival Virgin Active, which has more than 100 health clubs in South Africa, is opening the first of its express clubs this year. It aims to open between 30 and 40 such clubs in the next three to four years.
In August, Virgin Active will open a R150m health club in the heart of upmarket Sandton, to be called the Virgin Active Alice Lane Classic Club.
Mr Rivera said Planet was looking to take on Virgin Active. “You get a lot of rats and mice around, little independents, but there are really only two heavyweights in the market.
“We are only looking to get the scale now to really take on our much bigger competitor. The days of no competition are over for our competitor; whatever they enjoyed in the past is history .”
Planet Fitness plans 100 new no-frills, budget gyms
IN AN environment where disposable incomes are under increasing pressure, Planet Fitness says it will expand its brand by offering affordable gym membership with the opening of its first “no-frills”, budget health club, called Planet Fitness JustGym.
The company’s CEO, Manny Rivera, said on Friday that Planet Fitness aimed to open up to 100 of these gyms in the country over the next five to 10 years. “Low-cost gyms across the world are booming and we’ve chosen to tailor our business model to include a Planet Fitness model to take advantage of this trend.
“Budget gym doesn’t mean low quality. It’s the same, but what we’ve done is take out a lot of the elements that make traditional health clubs expensive, like the big swimming pools that give you high electricity bills .”
The health club market in South Africa has proven to be largely recession proof because of the participation of medical schemes in forming partnerships with gyms. But for consumers rising household debt and escalating utility pressures mean little spare cash for pricey gym memberships.
Mr Rivera said those in the lower living standards measure and those who did not have access to medical schemes were most affected. There had never really been a value health club proposition in South Africa for the lower to lower-middle income consumers.
“We will open our first JustGym in Sunnyside, Pretoria in June,” Mr Rivera said. “Membership costs R139 a month — it’s a gym for the masses.
“We are opening everywhere from mining towns, to townships to corporate buildings. We have already identified 60 sites.”
The launch of JustGym would create jobs and business opportunities, as the group aimed to take the joint venture route.
Mr Rivera said the company was revamping some of its existing clubs and growing its founding, or mother brand, Planet Fitness. “We are looking to take that footprint from 25 clubs to 40-50 clubs over the next five years and we have already signed over R100m of development.
” We have a number of other advanced negotiations to roll out the Planet Fitness brand .”
The third brand in the stable, Planet Fitness Platinum, which is positioned at the high end of the market, will add another health club in Johannesburg and one in Cape Town.
Rival Virgin Active, which has more than 100 health clubs in South Africa, is opening the first of its express clubs this year. It aims to open between 30 and 40 such clubs in the next three to four years.
In August, Virgin Active will open a R150m health club in the heart of upmarket Sandton, to be called the Virgin Active Alice Lane Classic Club.health club news ABC Billing Company, Planet Fitness plans100 new no-frills budget gyms,health club news AMERI SHAPE, Planet Fitness plans100 new no-frills budget gyms,health club news amerishape, Planet Fitness plans100 new no-frills budget gyms,health club news anytime fitness, Planet Fitness plans100 new no-frills budget gyms,health club news ASF Billing Company, Planet Fitness plans100 new no-frills budget gyms,health club news asf international, Planet Fitness plans100 new no-frills budget gyms,health club news butterfly life, Planet Fitness plans100 new no-frills budget gyms,health club news contours express, Planet Fitness plans100 new no-frills budget gyms,health club news curves for women, Planet Fitness plans100 new no-frills budget gyms,health club news enroll members, Planet Fitness plans100 new no-frills budget gyms,health club 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Mr Rivera said Planet was looking to take on Virgin Active. “You get a lot of rats and mice around, little independents, but there are really only two heavyweights in the market.
“We are only looking to get the scale now to really take on our much bigger competitor. The days of no competition are over for our competitor; whatever they enjoyed in the past is history .”
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