Jennifer Aniston Joins Forces with Pvolve for Partnership and Ad Campaign in Fitness Collaboration
Jennifer Aniston Teams Up with Pvolve for Partnership and Ad Campaign
Actress, producer, and director Jennifer Aniston has joined forces with functional fitness brand Pvolve in an exciting partnership, as announced by the company on June 6th.
As part of this collaboration, Aniston, who has been a dedicated member of Pvolve since 2021, will feature in an upcoming ad campaign for the brand and provide valuable insights into product development, marketing strategies, and programming.
Aniston’s journey with Pvolve began after she suffered a back injury. Impressed by the transformation and increased energy levels of a friend who had already embraced Pvolve, Aniston decided to give it a try herself. She quickly fell in love with the program and its diverse workout options, which allowed her to work around her physical limitations and witness remarkable results from the comfort of her home.
Pvolve’s approach combines functional movement with resistance-based equipment, offering a comprehensive solution to sculpt, strengthen, and restore the body. By incorporating various ranges of motion, including side-to-side, front-to-back, and rotational movements, Pvolve activates major and supporting muscle groups, improving physical appearance, strength, mobility, and stability.
Pvolve founder Rachel Katzman expressed her astonishment upon learning that Jennifer Aniston was a secret streamer and had embraced the workouts at home. Katzman considers Aniston’s positive experience with the Pvolve method a dream come true, particularly as someone who is highly advanced in their fitness journey and has access to a multitude of options.
Over the past year, Aniston has not only streamed Pvolve classes from her home but has also received in-person training from Dani Coleman, the Pvolve Director of Training and Head Trainer. During their sessions, Coleman incorporates Pvolve’s proprietary equipment, such as the P.ball, P.band, P.3 Trainer, Precision Mat, ankle bands, and gliders. Aniston’s favorite on-demand workouts have been designated as “Jen’s Picks” on Pvolve.com.
Pvolve currently operates locations in New York, Chicago, Los Angeles, and San Diego, with plans to open additional franchises in the near future.