(IHRSA)…gyms rose 6.4 percent in 2015

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The fitness industry is booming as Americans become increasingly health conscious. Desire for fitness plan personalization drives sales of products like the Fitbit, a wearable digital activity tracker that measures personal fitness metrics such as distance traveled. Fitbit reported over 21 million sold since 2011, only a fraction of the wearable exercise technology market, a number that grows daily. These devices out sold Apple watch since its launch.

But as much as technology like FitBit tracks fitness, it is just an app and can’t produce results alone. What the technology has done, however, is encourage consumers to think about their personal health. According to the International Health, Racquet & Sportsclub Association (IHRSA), the number of health and fitness clubs in the United States also rose 6.4 percent in 2015 from the previous year. Although some of these centers are franchised “big-box” gyms, there has also been a large amount of smaller independent facilities popping up to meet the increasing market demand for individualized fitness consultation.

Integrated Fitness of Dover is one of the many smaller gyms that has appeared on the Seacoast over the past decade to meet the increased demand for personalized fitness services and programs. Owner, Jonathan Arnold, has built his business by taking a uniquely thorough individualized and holistic lifestyle approach to advance the specific personal goals of clients.

“There isn’t a one size fit all to fitness-or else everybody would be fit,” says Susan Brisson, Arnold’s colleague and established personal trainer.

The overwhelming success and results of the Integrated Fitness model has lead Arnold to partner with Brisson to expand business to meet demand. Not far from the original location, in the busy Epping Commons shopping hub, they opened a second location, Integrated Fitness of Epping, where Brisson acts as majority owner and CEO.

“It’s been very successful at the Dover location and its because we’ve been taking a holistic approach,” Susan says. “We’re looking at all aspects of what [clients] are doing that contribute to their fitness. That’s why there’s programs for each individual.”

Brisson added that the formula she and Arnold developed to meet and understand individual clients’ fitness goals.

“Some people want to be stronger, other people want to lose weight. Some people want to lose body fat, whatever that is, it’s a very individual thing, which is what makes personal training special,” she says.

“Big box” gyms like Planet Fitness, strive to offer a standardized fitness experience to customers. In an interview with Entrepreneur Magazine, Planet Fitness owner Chris Rondeau, said that he wants his empire to become, “the Mcdonalds of the fitness world;” an icon of standardization. At Integrated Fitness, Brisson reports a high demand for reputable one-on-one guidance as being one of the chief factors in a person’s search for a trainer.

“People can get a membership at one of these big gyms and then they find that they’re lost, they don’t know what to do. We give people direction, we give them the road map to their goals,” Brisson says.

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As a trainer, Brisson says she works with clients one-on-one at the facility, but also gives them homework. It’s a way to reinforce in her clients an understanding of what they need to do, what proper form is, and which exercises they need to do to be effective with their progress.

“And they are all logging their food regularly, making sure that their nutrition is in line, and they are eating what they should be eating so that their fitness progresses,” Brisson added.

But personal training and fitness consultation isn’t just for the clueless among us; it can also benefit well-versed professionals looking for the extra push to reach personal goals. Candace Lord was one such person before she became a client of Arnold’s in Dover.

“I started working with Jon and lost 15 lbs in seven weeks,” Lord says. “I had been a certified personal trainer. I know which exercises to do. For me it really came down to nutrition. Having to log my food and report back to Jon every day really held me accountable for my diet and pushed me to reach my goal.”

Regardless of level of knowledge or fitness, Brisson says everyone can benefit from some expert guidance and individual attention. Personal training services extend only so far as the individual needs. The ultimate goal is to empower clients.

“My job is to educate, to get people on track, get people passionate and loving lifting weights and being healthy and being fit,” Brisson says. “And getting them on a cardiovascular plan that coincides with their weight program.”

It’s a belief that motivates the trainers to promote whole-body sustainability and living more active, healthier lifestyles. In addition to educating clients on these issues at its facilities, Integrated Fitness is also a Business Partner, a Portsmouth-based union of local, green and sustainable businesses helping consumers making more informed decisions in the products and services they purchase.

Although Integrated Fitness of Epping is currently open, they will celebrate a Grand Opening on September 12 from 9 a.m. – 2 p.m. The public is welcome to meet the staff, learn about the programs and attend free classes, and activities. A free t-shirt will be provided for everyone in attendance.

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