Former Club One management open Active Sports Clubs

Former Club One management open Active Sports Clubs

Industry veterans Bill McBride, Jill Kinney and Ken Brendel have come together once again to form a new club brand, Active Sports Club.

On Jan. 1 the group opened its first venture at the former Club One in Petaluma, Calif. The three all previously worked for Club One, a high-end club in various U.S. locations.

“For years, it seems that we’ve focused on building uniformity in a club brand, which has often resulted in missed opportunities and the loss of connection with customers in a local market,” said Kinney in a press release. “Bill’s philosophy is to build a brand consistency but focus primarily on enhancing the customer experience and profitability through highly localized marketing and management. The team has the skills and experience to execute this creative and personalized management approach.”

One of the goals of Active Sports Clubs is to form new partnerships that will enhance the brand. The first is Itrim Weight Loss Centers in the club.

McBride was the chairman of the IHRSA board of directors in 2013.

For more, visit Active Sports Club website.