Body Masters in Saudi Arabia gets the ‘Wright’ CEO

Peter has over 20 years of experience in the leisure industry and was a founding Director of Virgin Active, one of the largest and most successful health club chains in the world.

“I am very excited by this opportunity and a.m. honored to work alongside the growing members of Body Masters in Saudi Arabia,” said Peter. “My goal is to strengthen Body Masters position as the leading brand in the Kingdom by providing great products and services, that offer great results and great value for money.”

Prior to his appointment Peter was the CEO of Go-on Leisure Ltd. in the UK, and has recently spent 10 years in South Africa as COO of the 90 club chain of Virgin Active Clubs. He has experience across the sector ranging from Fitness to operations to development and growth, and was responsible for the turnaround of the Virgin business in South Africa from a business in liquidation to the largest and most profitable in the country.

Dr. Badr Alshibani, Director of Sales & Marketing, stated, “I don’t think there’s anyone more qualified for this position than Peter. We sought a leader with deep understanding and direct experience of the fitness industry. Peter is an outstanding choice and a proven leader to lead Body Masters into a new era of growth.”

As part of its two years expansion plan to open 50 branches across the Kingdom, Body Masters is opening two new clubs in April 2012 in Riyadh Alkhaleej and Khamess Mosheet. Each club has multi-recreational facilities, featuring state-of-the-art equipment, spacious lockers, spa, pool, massage therapy room and is uniquely designed to suit everyone’s needs. Members will have a chance to participate in a range of aerobic classes and will benefit from customized exercise and diet plans to get faster and better results.

“We are very thrilled to welcome guests to our brand new locations. Our goal is to make fitness accessible to everyone to help them achieve their goals to stay fit and healthy and cultivate a healthy lifestyle,” said Peter. “Whether your goal is to lose weight, build muscles, tone your body, play sports or simply relax, whether you are new to fitness or have been training for years, we are committed to bringing you the best facilities & service at the best price.”

About Body Masters: Body Masters took off in 1992 and has since flourished into today’s network of 23 exceptional sports clubs, delivering impressive health and fitness services right across the Kingdom of Saudi Arabia. The Kingdom’s largest and most recognized name in leisure has over 30,000 loyal members, who thrive on the chance to get fit and develop their strength while hanging out with friends.

For more information on Body Masters, visit www.bodymasters.com.sa.