Australia: Key Trends for Fitness Industry in 2013

The fitness industry in Australia and New Zealand is keeping up with the times by adapting to mobile technology in a bid to make 2013 one of the biggest years in the industry.

According to Ezpay.com’s 2013 Fitness Industry Trend Report, the number one trend would be the industry moving towards becoming cashless. That means more consumers will be paying for fitness products and services using mobile and cashless payments systems. For Australian MasterCards members, a PayPass chip inserted in their cards would allow them to pay for purchases.

The second trend is the investment by more enterprises in mobile sales tool which would permit their sales staff to close deals while on the go. This is possible through provision of access to membership software using the proper apps which would permit the sales staff to view member details, sign a new member from anywhere and anytime. The mobile sales app used on iPhone and iPads is the iconnect360 membership management software.