Abnormal Volume Spikes: Town Sports International Holdings, Inc.

Professional traders running mutual funds and hedge funds don’t just look at a stock’s price moves; they also track big changes in volume activity. Often when above-average volume moves into an equity, it precedes a large spike in volatility.

Major moves in volume can signal unusual activity, such as insider buying or selling — or buying or selling by “superinvestors.”

Unusual volume can also be a major signal that hedge funds and momentum traders are piling into a stock ahead of a catalyst. These types of traders like to get in well before a large spike, so it’s always a smart move to monitor unusual volume. That said, remember to combine trend and price action with unusual volume. Put them all together to help you decipher the next big trend for any stock.

Town Sports International Holdings, Inc. (NASDAQ:CLUB) last session’s volume of 170,026 shares was higher than its average volume of 46,058 shares. The 31.60M Company on Dec. 22, 2015 reported that New York Sports Clubs (NYSC), owned by Town Sports International Holdings, Inc. (CLUB), revealed its latest marketing campaign #IBUILTTHIS, which celebrates the healthy lifestyle accomplishments of real people while encouraging others in the fitness community to do the same through social media and other digital platforms created by NYSC. It is one of the first major marketing initiative developed by newly appointed Chief Marketing Officer, Michelle Ryan. #IBUILTTHIS features some of New York’s “Finest” and “Bravest” emergency responders, including NYPD Officer Mike Counihan and FDNY Firefighter Joe Schiraldo. Ofc. Counihan has already made a social media splash, captivating not only New Yorkers, but the entire nation with his impressive @NODONUTSHERE Instagram account. Firefighter Joe Schiraldo is a Golden Glove champion with the FDNY boxing team and was featured in the FDNY calendar. Other New Yorkers featured include a cheerleader from the Jets Flight Crew as well and select New York Sports Clubs staff and members.