Crunch Franchise Announces Newest Location in the Planned Development of Poinciana Lakes Plaza in Kissimmee, Florida

Crunch Franchisee, CR Fitness Holdings, a leading franchisee of Crunch Fitness in the Southeast, today announced the Spring of 2024 opening of Crunch Poinciana, a five-million dollar, 35,000-square-foot fitness facility with state-of-the-art fitness equipment located in the newly developed Poinciana Lakes Plaza at 4690 Marigold Avenue, Kissimmee, FL. 

Prospective members can visit http://www.crunchpoinciana.com/ to reserve memberships at discounted rates beginning at $9.99 per month, with $0 enrollment fees. The first 500 founding members will also receive a free t-shirt, discounts on both small group and personal training, and more. 

Fusing fitness with entertainment to make serious exercise fun, Crunch Poinciana will offer top-quality strength training equipment, hundreds of pieces of premier cardio equipment, Hot Yoga, a Group Fitness Studio, the HIITZone™, a Cycling Studio, Training Hub, Dry Saunas, HydroMassage® Tanning, spacious locker rooms, and more. 

Backed by private equity, with Greenwich, Connecticut-based North Castle Partners, CR Fitness Holdings LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than over 100 years of experience in the fitness industry. The Crunch team currently operates 46 locations in Florida, Georgia, North Carolina and Texas. 

“We are extremely excited about being a part of the brand new Poinciana Lakes Plaza and sharing the unique experience of the Crunch brand with the residents surrounding our newest location in Poinciana,” says CR Fitness CEO Tony Scrimale. “We can’t wait to show you how we combine top notch equipment, amazing classes and personal training at an unbeatable value.” 

Crunch is known for its innovative group fitness programming and offers a wide range of activities across gyms, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, Fat Burning Pilates, and the HIITZone™, a proprietary high-intensity interval group training program. This is in addition to free weights, machines, cutting-edge equipment, and expert instructors and trainers.

About CR Fitness 

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina and Texas and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness. 

About Crunch 

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 2.2 million members with over 400 gyms worldwide in 34 states and the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe. For more information, please visit crunch.com.