Snapchat’s newest feature will allow you to send fitness challenges to friends.

After the success of GYM HEROES, a channel of curated fitness challenges with nearly 5M subscribers on Snapchat, the social media site is launching GYM HEROES Mini.

The third-party-developed utility allows users to access three different 30-minute fitness sessions per day, curated from top fitness influencers. Intended to be a social experience, the Mini makes it easy for exercisers to challenge their friends and participate in groups.

It’s just the latest wellness-focused product from Snap Inc.:

• In November 2021, Nike and Snapchat created an AR running experience using Snap’s next-gen Spectacles.

• Late last year, Snap launched Food Scan, a computer vision-aided food scanning app to help identify ingredients and recommend recipes.

• This March, Snap Labs acquired NextMind, a brain-computer interface company using EEG to control AR experiences.

With health and physical activity becoming a part of every tech company’s playbook, Snap is leaning in.