Powerhouse Gym Celebrates 40th Anniversary

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http://clubindustry.com/news-central/powerhouse-gym-celebrates-40th-anniversary-club-industry-show

Powerhouse Gym celebrated its 40 year anniversary this year at the Powerhouse Gym annual convention held in conjunction with the Club Industry tradeshow in Chicago, IL. Hundreds of licensees, gym managers, corporate staff, and preferred vendors were in attendance including Powerhouse Gym China that represents 14 locations in Asia.

Founded in 1975 by William and Norman Dabish, the original Powerhouse Gym location in Highland Park is still going strong. At the time, the brothers didn’t realize that their gym was also the beginning of one of the largest and well respected health club organizations in the world. In the early days, weight lifting was reserved for competitive athletes and bodybuilders, but today everyone is squeezing in a workout between hectic travel schedules and corporate commitments. William and Norman Dabish grew the fitness empire to over 250 locations through the 1980’s and 1990’s. Their sons became involved in the family business in 1999 and added key master territory owners overseas taking the number of locations to over 300 in 20 countries and 39 states.

Millions of dollars are spent every year marketing and advertising the Powerhouse Gym brand. Various forms of media are used from direct mail, television, radio, and billboards to endorsements by professional athletes and celebrities. National ad campaigns with Muscle & Fitness and Flex Magazine have tied in with additional opportunities for grand openings, such as month-end membership promotions designed to bring additional foot traffic to the facilities.

A newly launched Powerhousegym.com website and an i-phone application partnered with Netpulse will be introduced at this year’s convention. Partnerships with Pepsi Cola Company, Consumers Energy, Verizon Wireless, Wal-Mart, and an agreement with Blue Cross/Blue Shield for a national membership campaign was introduced at the October 8, 2015 annual convention as well. The marketing, brand recognition, support, and guidance from Powerhouse Gyms International are all important, however, the most important tool is the experience of others. One of the primary benefits of being associated with the Powerhouse Gym organization is the ability to network with other owners. The Club Industry platform of educational seminars, tradeshow, and industry professionals made this an ideal partnership for Powerhouse Gym. Club Industry and the Powerhouse Gym convention are excellent events that gather hundreds of owners from all walks of life to share ideas and their own personal experiences.