Orangetheory Fitness hires a creative media planning agency.

Posted September 17, 2015 1:38 pm by healthclubnews

After an extensive national advertising agency review process, Orangetheory® Fitness, the energizing and fast-growing fitness franchise, has hired The Tombras Group as its creative agency of record. The partnership will include strategic planning, brand creative, analytics, media planning and buying, and digital and social media with annual billings of four million dollars.

Orangetheory Fitness Logo

“We are incredibly excited to be working with The Tombras Group,” said Scott Breault, director of marketing for Orangetheory Fitness. “When we began the process of searching for a new creative agency, we had a strict list of requirements that the agency had to meet in order to be considered – extensive experience in the franchise industry, experience in creating successful campaigns for fitness-minded companies, and a long track record of historical year-over-year same store sales growth for their clients. Aside from meeting all of these requirements, The Tombras Group had that certain intangible quality that you can’t quite put your finger on that made them the perfect fit for us. We are looking forward to working together closely with their talented team to keep turning the world orange.”

Within five years, Orangetheory Fitness has opened more than 270 studios in the U.S. and beyond, with locations in the U.K., Canada, Australia and South America. The company doubled its footprint in 2014 alone by adding 99 new studios, and is on track to open an additional 150 locations by the end of this year. The brand is also in the midst of global expansion and is currently in discussions to bring the concept to Japan, Peru, Spain, Israel, Brazil, Singapore and Indonesia. They most recently signed a deal to bring studios to the Gulf Cooperation Council (G.C.C.) its member states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

“Just as Orangetheory focuses on providing the best workout backed by science, The Tombras Group uses the same approach to combine creative inspiration with data to drive business results,” said Dooley Tombras, executive vice president of The Tombras Group. “We’re a natural fit to partner with this quickly growing brand.”

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Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world’s top fitness franchises. The 60-minute, five zone heart-rate monitored interval training concept has helped t members from all over the world to lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise is on track to open 600 studios by 2017. Orangetheory Fitness was also recently named one of Club Industry Magazine’s Top 100 Health Clubs of 2015, and included for a second year on the coveted Inc. 500 list.

This announcement comes on the heels of Tombras being awarded the Silver medal for National Small Agency of the Year by Ad Age.

More information about Orangetheory Fitness is available on Orangetheory’s website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Orangetheory® Fitness

Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 900 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #416 in Inc. magazine’s Fastest Growing Private Companies List and #462 in Entrepreneur’s 2015 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.

The Tombras Group is a 150-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters).

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